What Ford Employee Pricing 2025 is and how it works?

Frequently Asked Questions(FAQs) – General Information

What is Ford Employee Pricing (FEP)?

Ford Employee Pricing is a summer retail campaign where, for a limited time, anyone that purchases an eligible new 2025 Ford vehicle will receive the same pricing that is available to Ford Employees, without having to work at the company.

Are other incentive programs available and combinable?

Yes. Ford of Canada offers special incentive programs for newcomers, new graduates, and first-time buyers which are all combinable with Ford Employee Pricing. Learn more about each incentive program here. Along with Kennedy Ford’s Price Beat Guarantee, Door Crasher Deals, and Kennedy Fords reductions!

Who is eligible to receive the FEP discount?

Any customer that purchases or leases an eligible new 2025 Ford vehicle (during the Employee Pricing campaign) will receive Ford Employee Pricing (A-Plan price plus applicable incentives).

Is a factory order required to get the FEP discount?

No. FEP is available for most new 2025 Ford vehicles, including Kennedy Ford’s on-lot inventory, incoming inventory, and factory orders.

Are FEP incentives/programs raincheckable? (Factory Order and Incoming Units)

Yes, incentives/programs are raincheckable on eligible 2025 model year vehicles, however FEP incentives/programs do not apply to cross model year vehicles (2026 or 2024).

What Ford Vehicles are included in FEP?

2025 Bronco 2025 F-150
2025 Bronco Sport 2025 F-150 Lightning
2025 Maverick 2025 Mustang Mach-E
2025 Escape 2025 Mustang
2025 Explorer 2025 Super Duty
2025 Ranger

What is the Ford Employee Price of the Vehicle?

The Ford Employee Price is the “A-Plan Price” of the vehicle as listed on the vehicle invoice.

Can dealers charge more than the A-Plan Price?

No. By participating in the Ford Employee Pricing program, Retailers agree to offer all customers eligible FEP vehicles for the A-Plan Price (or less). The following additional charges may apply, provided the customer is aware and agrees that these items are not included in the Ford Employee Price:

Retailers will be permitted to assess document fees on each delivery to an eligible customer under the terms of this program.

If the customer agrees, additional charges may be assessed separately for such items as special cleaning, waxing or polishing, undercoating, window etching and retailer-installed accessories.